{"id":918,"date":"2025-09-25T19:30:20","date_gmt":"2025-09-25T19:30:20","guid":{"rendered":"https:\/\/unibansharedvalue.com\/?page_id=918"},"modified":"2025-09-29T20:19:32","modified_gmt":"2025-09-29T20:19:32","slug":"about","status":"publish","type":"page","link":"https:\/\/unibansharedvalue.com\/es\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"918\" class=\"elementor elementor-918\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-befc463 e-con-full e-flex e-con e-parent\" data-id=\"befc463\" data-element_type=\"container\" data-e-type=\"container\" id=\"page\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-66f2b9a e-con-full e-flex e-con e-child\" data-id=\"66f2b9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72add3b e-con-full e-flex e-con e-child\" data-id=\"72add3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e13496a elementor-widget elementor-widget-image\" data-id=\"e13496a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Button\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"491\" height=\"642\" src=\"https:\/\/unibansharedvalue.com\/wp-content\/uploads\/2025\/09\/col-8.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-1099\" srcset=\"https:\/\/unibansharedvalue.com\/wp-content\/uploads\/2025\/09\/col-8.png 491w, https:\/\/unibansharedvalue.com\/wp-content\/uploads\/2025\/09\/col-8-229x300.png 229w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032adc1 elementor-widget__width-auto animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"032adc1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Mapa\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" decoding=\"async\" width=\"800\" height=\"923\" src=\"https:\/\/unibansharedvalue.com\/wp-content\/uploads\/2025\/09\/MapaAbout.svg\" class=\"elementor-animation-grow attachment-large size-large wp-image-2089\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bef0fe elementor-widget elementor-widget-html\" data-id=\"9bef0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    #Mapa{\n        display:none;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function($) {\n        \n        $(\"#Button\").on('click', function () {\n            \n            $(\"#Mapa\").toggle();\n            \n        });\n    });\n        \n        \n    \n   \n    \n    \n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ca155 e-con-full e-flex e-con e-child\" data-id=\"10ca155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b115689 e-con-full e-flex e-con e-child\" data-id=\"b115689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f25c51 e-con-full e-flex e-con e-child\" data-id=\"6f25c51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c5fc2 elementor-widget elementor-widget-heading\" data-id=\"58c5fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"#About\">1. About the Initiative<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40540d3 elementor-widget elementor-widget-heading\" data-id=\"40540d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Shared\">2. Shared Value Policy<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25be59f elementor-widget elementor-widget-heading\" data-id=\"25be59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"#Created\">3. What Sets Us Apart<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e737b0 e-con-full e-flex e-con e-child\" data-id=\"9e737b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a605dff elementor-widget elementor-widget-text-editor\" data-id=\"a605dff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"About\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>NOSOTROS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd37de elementor-widget elementor-widget-text-editor\" data-id=\"cfd37de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>the Initiative<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b59a1a elementor-widget elementor-widget-text-editor\" data-id=\"7b59a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1966, in Urab\u00e1, Colombia, a group of banana growers came together with a shared vision: to bring to the world a fruit of Colombian origin, cultivated with dedication, expertise, and the collective efforts of an entire region. At the time, there was no dedicated port, no proper roads, and no modern machinery\u2014only the conviction that, together, they could pave the way and prove the quality of Colombian bananas.<br \/>Over time, that vision grew into a solid operation that, decade after decade, has faced complex challenges: violence, adverse weather conditions, lack of infrastructure, and limited state presence. Despite these obstacles, the region succeeded in building a world-class operation, recognized for its high standards of quality, traceability, and efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1057d5 elementor-widget elementor-widget-text-editor\" data-id=\"a1057d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This journey aligns with the concept of Shared Value, academically defined by Michael Porter and Mark Kramer as the ability to create economic value while also generating social value by addressing environmental and social needs and challenges. With the guidance of Porter Development and the Center for Leadership and Management, we have been able to name and structure what has been, from the start, our way of working: integrating economic growth with community progress and environmental sustainability.<\/p><p>Today, Unib\u00e1n reaffirms that competitiveness and profitability are strengthened when growth is shared. Every business decision, every innovation in our value chain, and every relationship with our territory reflects this conviction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49f5c7 elementor-widget elementor-widget-text-editor\" data-id=\"c49f5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our higher purpose summarizes this story <br \/>and guides our vision for the future:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83479 elementor-widget elementor-widget-text-editor\" data-id=\"5a83479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>\u201cWe harvest the best <br \/>of our land to share it <br \/>with the world.\u201d<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3af1f4c e-con-full seccion e-flex e-con e-parent\" data-id=\"3af1f4c\" data-element_type=\"container\" data-e-type=\"container\" id=\"Shared\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b6e3894 e-con-full e-flex e-con e-child\" data-id=\"b6e3894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6f84e7 e-con-full e-flex e-con e-child\" data-id=\"a6f84e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b91fbd5 e-con-full e-flex e-con e-child\" data-id=\"b91fbd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e61be elementor-widget elementor-widget-text-editor\" data-id=\"e5e61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>OUR SHARED<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75df837 elementor-widget elementor-widget-text-editor\" data-id=\"75df837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tValue Policy\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d7cf21 e-con-full e-flex e-con e-child\" data-id=\"6d7cf21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b72683 elementor-widget elementor-widget-text-editor\" data-id=\"8b72683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Unib\u00e1n, we believe that sustainable business growth is only possible when economic, social, and\/or environmental value is generated simultaneously. Our higher purpose, \u201cWe harvest the best of our land to share it with the world,\u201d inspires us to positively transform the territories where we operate, integrating people\u2019s well-being with the collective prosperity of their environment.<br><br>\nThis conviction is expressed in our Shared Value strategy: a coherent way of doing business that aligns profitability, sustainability, and social commitment at the core of our operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa9052 e-con-full e-flex e-con e-child\" data-id=\"6fa9052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ebe19 e-con-full seccion e-flex e-con e-parent\" data-id=\"d1ebe19\" data-element_type=\"container\" data-e-type=\"container\" id=\"Created\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1122894807&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-2f6a729 e-con-full e-flex e-con e-child\" data-id=\"2f6a729\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4c40a9 e-con-full e-flex e-con e-child\" data-id=\"d4c40a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c4a6ac e-con-full e-flex e-con e-child\" data-id=\"9c4a6ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0669178 elementor-widget elementor-widget-text-editor\" data-id=\"0669178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What Sets Us Apart:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f1321 elementor-widget elementor-widget-text-editor\" data-id=\"e1f1321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOur Shared Value Model\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-711cade e-con-full e-flex e-con e-child\" data-id=\"711cade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bcd14f elementor-widget elementor-widget-text-editor\" data-id=\"9bcd14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We have developed a set of valuable lessons for society and for companies operating in complex environments or industries traditionally perceived as low value-added. Our experience demonstrates that Shared Value is not a privilege exclusive to technology sectors or advanced markets. On the contrary, it is a realistic and replicable engine for competitive growth in primary industries\u2014provided it is rigorously embedded into the core business strategy.<\/p><p>In this context, organizational leadership\u2014understood as the ability to align purpose, strategy, and execution\u2014is the key catalyst for driving such transformations. We know that without vision, conviction, and consistency from top management, Shared Value risks being diluted into scattered actions without systemic impact.<\/p><p>For companies seeking not only to grow but also to endure, our message is clear: creating Shared Value for society is not at odds with business interests. In many cases, it is the smartest way to protect and scale that value over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-041ebaf e-con-full e-flex e-con e-child\" data-id=\"041ebaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1. About the Initiative 2. Shared Value Policy 3. What Sets Us Apart ABOUT the Initiative In 1966, in Urab\u00e1, Colombia, a group of banana growers came together with a shared vision: to bring to the world a fruit of Colombian origin, cultivated with dedication, expertise, and the collective efforts of an entire region. 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